iWorld
Chimp&z Inc wins digital mandate for Hashtag Poker & Poker Sports League
Mumbai: Digital advertising agency from the house of Merge Infinity Global, Chimp&z Inc has won digital mandate for video poker app Hashtag Poker and Poker Sports League, affiliated with Mind Sports League. The accounts were won after a multi-agency pitch.
Along with social media and influencer management, the agency will also oversee its production and performance campaigns. It will also drive its efforts towards creating the world’s largest poker community with the brands, stated the agency.
“We are intrigued to work on creating powerful communications for Hashtag Poker & Poker Sports League who believe in shattering stereotypes and the team at the brand believes in the same,” stated Chimp&z Inc CEO & co-founder Angad Singh Manchanda. “Over the next quarter, you will be seeing a lot of work on social media, digital performance, and the video production front. Chimp&z Inc and Hashtag poker both share extremely high aspirations and that common value and vision will make this partnership favorable for us and a treat for our audiences.”
Hashtag Poker and Poker Sports League aim to sportify the game of poker through a unique, team-based format. Chimp&z Inc plans to articulate its vision and USP’s using a wide array of strategies to position them as the one-stop-shop for all the poker fans.
“The game of poker is assumed to be a tedious task and to break that glass between the truth and assumption, we have joined forces with Chimp&z Inc to help us communicate our vision and establish poker as a fun mind sport,” commented Mind Sports League founder & CEO Pranav Bagai. “After scouting across various agencies, we have now found the right ROI-driven agency that understands our long-term goals and can amplify our voice on social media through campaigns and creative strategies.”
“It’s time for us to enhance our reach and spread the word that poker is more of a lifestyle that aids in the development of life skills such as decision making, recruiting, financial planning, interview skills, and risk appetite,” said Mind Sports League co-founder & CFO Akshay Chachra. “Since poker is a relatively new game in India, its acceptance and development potential are enormous. We believe in the dedicated team of Chimp&z Inc and are thrilled to embark on this new journey with them.”
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
