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Chennai cable ops to file fresh petition challenging Govt‘s notification on DAS
MUMBAI: The Chennai Metro Cable Operators Association (CMCOA) is all set to file a fresh petition challenging the notification of digitisation issued by the Ministry of Information and Broadcasting (MIB) in April this year.
CMCOA General Secretary M R Srinivasan told Indiantelevision.com that the two member bench of Justice Elipe Dharma Rao and Aruna Jagadeesan told the cable operators to file a fresh petition against the government notification of the Cable Television Networks Rules, 2012.
"We will file a new petition challenging the government‘s notification order," Srinivasan said.
The CMCOA had filed a petition seeking postponement of cable digitisation in Chennai by at least three months till 31 January citing shortage of set-top boxes (STB). The deadline for the first phase of digitisation in the four metro cities was 31 October.
The Madras High Court had on 31 October stayed the digitisation in Chennai till 5 November. The Court again extended the deadline till 9 November following which it was again put off till 19 November.
The Court had on Tuesday adjourned the hearing of CMCOA‘s petition to Wednesday due to recusal of Justice P.P.S. Janarthanaraja from the case. The judge recused himself from the case citing possible conflict of interest since his son works for Sun TV, whose lawyer is representing one of the respondents in the case.
Justice Janarthanaraja, along with Justice Paul Vasanthakumar, was expected to hear the petition. This will now be heard by the new bench comprising Justice Dharma Rao and Jagadeesan.
CMCOA‘s Srinivasan said that the local cable operators (LCOs) in Chennai are a confused lot since state-run Arasu Cable, the dominant MSO in the state, is yet to receive a DAS (digital addressable system) licence for Chennai.
The cable operators like in other parts of Tamil Nadu can‘t align with any other MSO other than Arasu. He also reasoned that the LCOs will not buy STBs from any other MSO fearing that if Arasu gets the licence then all their investments would go waste.
"LCOs in Chennai have no choice but to go with Arasu. The I&B ministry should take a decision whether or not it wants to give a licence to Arasu. This will at least bring some clarity," he lamented.
As many as 11 MSOs have got DAS licence to operate in Chennai.
In the event of Arasu failing to get a DAS licence, the LCOs would take a call independently on their MSO partner, Srinivasan said. But for that the government needs to take a decision immediately, he added.
As Indiantelevision.com had reported, the MIB is having second thoughts on granting licences to Arasu fearing that similar demands might come from other state governments.
Add to that the latest diktat by MIB to the broadcast sector regulator Trai to bring rules in place to keep a check on monopolies in the cable TV distribution space at a local, state and regional level.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
