iWorld
Chat360, Meta team up to launch WhatsApp voice for enterprises
MUMBAI: Chat360 has dialled up its global ambitions with a new partnership with Meta that brings WhatsApp business voice calling to enterprises worldwide. The move plugs live, intelligent voice conversations straight into the world’s most popular messaging app, giving businesses a fresh way to connect with customers without switching screens or systems.
The integration places high-quality voice calling inside Chat360’s unified conversational platform, which already supports WhatsApp, Instagram, Facebook Messenger and website chat. Brands can now blend voice, text and AI-driven automation in one place, creating smoother customer journeys from first ping to final resolution.
The new feature lets enterprises handle real-time issues through personalised voice interactions, cut response times with AI-guided call flows and trigger instant sales calls from WhatsApp campaigns. Companies can run voice and text support side by side, keep lines open round the clock and store call data directly within their CRM, ticketing or analytics tools.
Retail, ecommerce, BFSI, real estate, healthcare, education and travel firms stand to benefit most, especially where quick and meaningful customer conversations drive business outcomes.
With Chat360 already serving more than 300 enterprises across several countries, the rollout is available immediately to all customers using WhatsApp Business API through the platform. The low-code system means teams can activate voice calling without technical expertise, while multilingual support helps brands localise experiences for every market they serve.
The feature is powered by Chat360’s native integration with Meta’s approved WhatsApp Business API and supported by AI-led conversational flows, sentiment analysis, automated routing and a secure, compliance-ready infra. The result is a setup that trims manual work, boosts productivity and keeps customer touchpoints consistent.
Chat360 founder and CEO Sunnyraj Agarwal, said the launch strengthens the company’s mission to help brands connect with customers in the moments that matter. WhatsApp is a global favourite for everyday communication, he noted, and this partnership sharpens Chat360’s ability to drive conversational commerce at scale.
With this collaboration, voice, messaging and AI meet on a single stage, giving enterprises a fresher, faster and more human way to talk to the world.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
