Broadband
Charter, TNS ink deal for audience measurement services
MUMBAI: Broadband communications company Charter Communications, Inc. and TNS Media Research have entered into an agreement to launch video audience measurement services in Los Angeles.
Charter will utilise TNS audience measurement services to maximise efficiencies when building custom television advertising campaigns and promotional schedules internally and externally. The service will also provide additional information for programming services as well as offering added revenue opportunities. “We are pleased about our partnership and the fact that it will afford cable networks and advertisers valuable insight about the digital cable environment,” said Charter senior vice president advertising sales Jim Heneghan.
Beginning this month, Charter Communications will provide aggregated and anonymous viewing data from 55,000 households in the Los Angeles. TNS will process the aggregated data and allow for next-day analysis through InfoSys, the most widely used media analysis and planning system in the world. InfoSys allows end-users to analyze media data in depth including day part and program studies, target group studies, lead in/lead out studies, duplication analyses, minute-by-minute flow studies and competitive reports.
Charter’s cable service provides its customers with an array of video programming options, including services in which customers choose to interact with Charter or others through Charter’s broadband technology. Charter values its customers’ privacy and considers personally identifiable information and viewing preferences contained in Charter’s business records to be strictly confidential. Unless customers provide consent through an express opt-in process, Charter only provides aggregated and/or anonymized information to Audience Measurement services, such as TNS. A complete statement of Charter’s privacy policies can be found at www.charter.com.
The Charter partnership further solidifies TNS’ entry into the US marketplace for digital TV audience measurement services. Additionally, TNS has been providing media research in the US for many years; including ad spend tracking as well as ad copy and TV pilot testing.
“The increased popularity of digital services, DVR, VOD and iTV has compromised traditional methods of measuring TV audiences. TNS is at the forefront of the digital revolution in video and radio measurement and is pleased to be partnering with Charter Communications to explore the new opportunities presented by digital set-top box data,” said TNS Media Research chief operating officer George Shababb.
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
