Music and Youth
Channel V to strengthen its weekday programming
MUMBAI: Channel V India is gearing up for increasing the entertainment quotient for its viewers. The youth entertainment channel will launch two new shows that are short, season-based, and according to them, in sync with the attitude of today’s youth.
Jhalli Anjali Ke Tootey Dil Ki Amazing Story will go on air on 28 April, while the other show Yeh Jawani Ta Ra Ri Ri will hit the TV screens from 30 April. Stemming from the success of the first season in its daily format, season 2 of The Buddy Project will also go on air as a bi-weekly show, in April with a fresh story line.
While Jhalli Anjali Ke Tootey Dil Ki Amazing Story takes the audience to Anjali’s healing and self-discovery journey after her first breakup, Yeh Jawani Ta Ra Ri Ri, is the story of coming-of-age of three brothers and their relationship as they face new realities of life. Both shows have been designed with Channel V’s focus on the country’s youth, and a new brand thought that, “What feels so right, can’t be wrong.”
“We are excited about the new innings at Channel V India, which has been born out of extensive research of our audience. Our viewers today have a shorter attention span, and they like experimenting and sampling a variety of new shows. Hence the new shows would be shorter, season-based ones, and we are excited about the disruptive attempt at scheduling, by airing the new shows as bi-weeklies,” said Channel V India, GM & channel head, Prem Kamath.
According to a statement released by the channel, “Channel V India reaches 16 million viewers. It is present across youth touch points on air, online, ground and mobile. It has a ground presence of 3 million participants with its ground property ‘Channel V India Youth Fest’. It reaches to 1.1 million youngsters with its VithU mobile app, while it reaches out to more than 5 million fans on the digital platform.”
Jhalli Anjali Ke Tootey Dil Ki Amazing Story will be aired on Mondays and Tuesdays at 5.30pm, while Yeh Jawani Ta Ra Ri Ri will be aired every Wednesday and Thursday, at 5.30pm. The channel is surely looking at strengthening its weekday evening slot with the two new shows.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
