GECs
Channel [V] rocks Taiwan with Le Tea [V] Power Concert
MUMBAI: More than 70,000 music fans attended the [V] Power Concert in Taipei, the large-scale outdoor music event organized by Channel [V] Taiwan and presented by Le Tea, a Taiwan beverage group.
Held a few days ago the concert garnered artists from Taiwan, Hong Kong and Japan, including FIR, Edison Chan, 183 Club, Matsuura Aya, Fish Leong, Fan Fan and Kenji Wu, to perform live music for fans at Zhongshan Soccer Stadium.
Le Tea was the event’s presenting sponsor for the second consecutive year. Music fans received tickets to the concert by purchasing Le Tea beverages. The promotional campaign led to a significant boost in its sales, particularly leading up to and during the concert period.
Star Taiwan GM Wayne Chou says, “We are delighted that the [V] Power Concert was once again such a huge success – in terms of attendance as well as in the exposure it generated for Le Tea .
“The calibre of artists we were able to attract this year made for a fantastic live concert, and will undoubtedly enthrall our viewers when we broadcast the show on Channel [V] Taiwan. Building on the success of this year’s event, we look very much forward to working with Le Tea in the years to come.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
