News Broadcasting
Chandra exhorts industry to sink differences
NEW DELHI: While exhorting broadcasting industry to sink differences for collective benefit, Zee Telefilms chairman and maverick media entrepreneur Subhash Chandra today posed several issues before the government and sector regulator, including level playing field vis-à-vis telecom companies.
“Let us all work together for long term benefits as blaming each other will not help. Let us work in partnership,” Chandra appealed to various constituents of the industry while delivering a keynote address at the India Broadband Digital Networks Forum organized here by Indiantelevision.com and Media Partners Asia.
Citing the example of CAS, Chandra wondered if all the stakeholders felt that addressability is good for the industry, how come it hasn’t yet become a reality in India.
“Simply because vested interests (including broadcasters and cable fraternity) worked against CAS’ implementation since 2003,” Chandra said.
Though he sought a more liberal regulatory regime both in terms of pricing and policies in the presence of I&B secretary and Trai chief , he agreed with both of them that comparison of the Indian market with the likes of US and UK is uncalled for as the former has its own needs and peculiarities.
“If we had followed the American model, it would have needed investments worth $ 150-200 billion to bring the cable TV market to a level it now enjoys in terms of penetration, revenue and employment generation in India,” Chandra said.
Earlier, information and broadcasting secretary SK Arora in his keynote address made a fervent pitch for digitalization of broadcasting services, which is imperative to keep pace with global trends and changing business models of media companies.
“In terms of size and magnitude, the potential of the Indian broadcasting industry remains…and it’s quite a challenge to identify the impact that emerging technologies would have on business models of companies,” Arora said.
Pointing out that India needs to design its own “solutions” keeping in mind the socio-economic scenario (read good services at low prices), Arora said regulations would be guided by the principle that “consumer is king.”
According to the government official, in the 11th Five-Year Plan, the work on which is presently underway, the government is attempting to address the issue of digitalisation through “public-private partnership.”
“We are encouraging and nudging them (the industry players) to move towards digitalisation,” Arora said, adding the first phase of it is expected to be completed by 2010 coinciding with Delhi playing host to the Commonwealth Games.
Concurring with Arora, Telecom Regulatory of India (Trai) chief Nripendra Misra said arrival of digital technology, which gives more choice to consumers, and rapid convergence of services like telecom, infotech and broadcasting were two major trends of the television industry.
However, Misra admitted that unregulated growth and lack of addressability had thrown up its own problems for the broadcast and cable industry.
In such a scenario, DTH and CAS will have far-reaching impact on the industry, Misra said.
Unfazed by widespread criticism of some pricing diktats of Trai earlier, Misra said that the regulator’s endeavour is to spread level playing field for all and formulate policies that are based to encourage efficiency, financing, development and equality.
Though he admitted various legal lacunae is hampering a move towards unified licencing (whereby one single licence would enable delivery of telecom and broadcast services) at present, he envisaged in future cable networks might provide telecom services and give competition to telecom companies.
“Convergence is being seen as an opportunity (in India)…but any development globally has to be seen in the Indian context,” Misra said, adding Trai will be coming out soon with a consultation paper on IPTV again.
Meanwhile, at the start of the event, Indiantelevision.com founder and editor-in-chief Anil Wanvari and MPA executive director Vivek Couto gave a snapshot of the Indian broadcast industry and the trends that have emerged over the last few years increasingly leading towards convergence.
The morning session was attended by industry luminaries and senior government officials, including John Malone-controlled Liberty Media board member Shane O’ Neil.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
