Hindi
‘Chal Bhaag’ slated for release next week
NEW DELHI: It is rare that a director heeds the advice of his cast members about a film, but Prakash Saini surprised all when he agreed after a screening of his film ‘Chal Bhaag’ along with his crew to remove certain scenes on the advice of his main actor Deepak Dobriyal.
‘Chal Bhaag’ is a film that highlights the plight of those who have served their prison sentences but continue to be defamed or ostracized by society, ‘Chal Bhaag’, is slated for release next week on 13 June.
The film is an action comedy directed by Prakash Saini. The story revolves around three prisoners and the situations they land in.
A production venture of Alimoh Films, it stars Deepak Dobriyal, Mukesh Tiwari, Tarun Bajaj, Keeya Khanna, and Varun Mehra in the main roles.
‘Chal Bhaag’ is the story of three troublemakers: Munna Supari, Bunty Chor and Daler Singh Tadipaar. The three find themselves in prison, facing the wrath of the vengeful inspector. When they learn that they`re only being released so they can be killed, the three must band together in order to survive’, the director said during a press meet.
Deepak Dobriyal added, “This film, I would say is obviously not very different from the films that made earlier but It does highlight the present scenario of our system and shows persons suffer sometime even after undergoing their sentences. The audience will enjoy this roller coaster ride kind story of the film.”
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
