News Broadcasting
Century Communication buys out ex-UTV Mishra’s 30% stake in Pearl Media
MUMBAI: Delhi-based Century Communication Limited (CCL) has bought out ex-UTV Anil Mishra’s 30 per cent stake in Pearl Media for an undisclosed amount.
Pearl Media will now become a division of the company. “Earlier Pearl Media was functioning as a subsidiary of CCL. We have bought out Mishra’s stake,” CCL chairman PK Tewari tells Indiantelevision.com. CCL will consolidate its air-time sales, TV software, outdoor media and radio ad sales businesses under the umbrella of Pearl Media.
CCL had joined hands with Mishra in 2004 after he quit UTV as COO of air-time sales and syndication. Pearl Media was formed to start the ad sales business with particular focus on Sun TV’s group of channels. Pearl Media since then has grown to a turnover of Rs 700 million, handling 15 shows on Sun Network and two on Doordarshan.
“I have sold my stake and parted ways with CCL,” says Mishra who functioned as CEO of Pearl Media.
A new team is now being put in place with Sanjay Reddy roped in from Walt Disney to head Pearl Media.
CCL, which posted a turnover of Rs 1.5 billion for the fiscal 2005-06, has recently ventured into the FM sector and has bagged nine radio licenses in various cities across India. The company is targeting Rs 2 billion this fiscal. Apart from ad sales business through Pearl Media, CCL is into post production under the brand name of Pixion.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
