News Broadcasting
Cellebrum & ICE 365 in alliance to offer Mobile Interactive community VAS
BANGALORE: Integrated telecom VAS solutions provider Cellebrum.com Pvt. Ltd and ICE 365, UK’s mobile interactive community service provider, have entered into an alliance to offer community VAS (Value Added Services) to global markets. This partnership intends to build India’s single largest mobile interactive VAS provider, informs an official release.
ICE 365 Ltd CEO Paul Shoker says, “Through such alliances, we hope to bring to the table much more exciting and interactive value added services which cater to the communication and entertainment needs of Indian mobile subscribers. ICE 365 and Cellebrum both share the same core values and customer satisfaction, in terms of services that will be delivered to existing and potential customers. This association is consistent with ICE 365’s strategy of developing our global footprint in growth markets, where we can create value for our stakeholders.”
Cellebrum.com COO Saket Agarwal adds, “Mobile value added services are poised for rapid growth globally and we are excited to partner with UK’s premier mobile interactive community service provider, to tap the booming telecom domain across the globe.”
The association will further enhance the foothold of the two VAS providers in the booming Indian telecom market apart from augmenting presence in the global markets. Moreover, the association will offer Cellebrum with seamless access to ICE 365’s global experience in this space. Both Cellebrum and ICE 365 will share knowledge on focused parameters based on market propositions, technical and infrastructure know-how that will address GPRS and 3G applications, the release adds.
Cellebrum is already operating across all bearers in mobile telecom solutions domain and is a leading global roaming services provider in India with BSNL as one of its major customers. With this partnership, ICE 365 will offer forward-looking fresh and Funciting TM multimedia viral mobile content and applications thereby, connecting directly with the minds of consumers. This will help mobile operators and content providers identify, build, execute and manage compelling mobile interactive content for a number of mobile device viral community application solutions and address the global telecom market with local content by tapping the local cultures and audiences, the release further adds.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
