News Broadcasting
Cea heralds next phase of digital TV transition in the US
MUMBAI: The Consumer Electronics Association (CEA) in the US is celebrating the arrival of the next phase of the historic digital television (DTV) transition.
All products shipped with analog television tuners will also include a DTV tuner. The milestone marks the final phase-in of DTV tuners and comes as DTV industries and consumers prepare for all-digital broadcasting in February 2009.
CEA president and CEO Gary Shapiro says, “The finish line for the transition to digital broadcasting is less than two years away, and the consumer electronics industry has reason to celebrate this latest milestone on the pathway to a successful transition.
“As of 1 March, any product shipped with an analogue TV tuner will also include a DTV tuner, making access to the benefits of DTV a reality for more American consumers as these shipments reach the retail store shelf.”
Shapiro explained that consumers are not required to purchase a new television in order to continue receiving programming after the DTV transition; owners of analog sets will be able to view broadcast television with a digital-to-analog converter box or through cable or satellite service. But in order to enjoy the full benefits of DTV – particularly high-definition television (HDTV) with its eye-popping pictures and digital surround sound – the consumer would want to purchase an HDTV.
As part of CEA’s ongoing effort to help consumers understand the transition from analog to digital television, CEA’s Video Division Board adopted language last year for manufacturers and retailers to alert consumers purchasing an analog-only set that a digital converter box will be required as of February 17, 2009 for over-the-air reception.
In a February 2007 letter to more than 600 retailers, Shapiro encouraged retailers to include the analog labeling language in product displays as an additional measure to ensure consumers are informed about how analog sets will receive over-the-air broadcasts after the transition. This voluntary labeling initiative is part of an industry-wide educational effort that supports a successful digital television transition. CEA also has a wealth of consumer DTV educational material available on www.myCEknowhow.com. This is a web destination for information on the digital television transition.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
