News Broadcasting
CCTV uses Tandberg Television MPEG-4 AVC HD system for Fifa coverage
MUMBAI: Tandberg Television has announced that it is enabling China Central Television (CCTV) to provide its viewers with high definition coverage of live games from the Fifa 2006 World Cup in Germany.
CCTV is using Tandberg Television’s award-winning MPEG-4 AVC HD encoding and decoding solutions to maximize the bandwidth of its DS3 international link and its local delivery network.
CCTV is one of the 150 operators from 145 countries that have broadcasting rights from Fifa’s Host Broadcast Services (HBS). Live feeds from matches in 12 German cities are being broadcast around the world, including the final in Berlin on 9 July. For almost a year, CCTV has been broadcasting an HDTV service using a Tandberg MPEG-2 head-end system, states an official release.
“Broadcasting the World Cup in high definition is not only a magnificent achievement in its own right, but is also an excellent preparation for the upcoming 2008 Olympic Games in Beijing,” says CCTV chief engineer Ding Wen Hua. “The implication for large-scale broadcasting in HD is immense and this is a significant event in the Chinese, and Asian, television industry.”
As well as using Tandberg’s advanced HD compression, CCTV is the first broadcaster in Asia to use the new professional multi-format MPEG-2/MPEG-4 AVC SD/HD decoder, the Tandberg RX1290, which is being launched at Broadcast Asia this week.
he Tandberg RX1290 receiver is the world’s first multi-format MPEG-2/MPEG-4 AVC decoder, capable of processing and decoding more video formats than any other receiver and enabling network operators and broadcasters to deliver content from studio to studio and across networks to regional head-ends and affiliates, the release adds.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
