GECs
CC gives viewers more reasons to ‘laugh it off’ this September
MUMBAI: Comedy Central is best known to deliver acclaimed comedy content to its viewers consistently, month after month and it is now all geared up to introduce four of the most hilarious shows as part of its primetime line-up this month.
Starting 9 September 2013, the show that premieres on air is Parks and Recreation, followed by the 16 September premiere of Two Guys a Girl and a Pizza place, Yes, Dear and Underemployed.
Viacom18 Media Sr VP and GM – English entertainment Ferzad Palia said, “At Comedy Central, our endeavour is to treat viewers to some of the best comedy shows available across the globe. Come September, the channel will give its loyal viewers more reasons to laugh it off with shows like Park and Recreation, Yes, Dear, Underemployed and Two Guys a Girls & a Pizza Place. We are confident that the impressive programming line-up will keep the laughter quotient high throughout the month of September.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
