News Broadcasting
CBS Television tests the water with ‘Shark’
MUMBAI: AquaCell announced today that CBS Television, which has historically captured water cooler buzz for its comedies by advertising on Aquacell water coolers installed in retail stores, is diving into uncharted waters by promoting its new prime time drama Shark starring James Woods, on AquaCell’s water coolers installed in law offices.
“We’re thrilled CBS is expanding its Coolertising program beyond the retail stores by advertising on coolers installed in lawyer’s offices. Lawyer’s offices are the perfect place for CBS Television to promote Shark,” said AquaCell Technologies president Karen Laustsen.
This latest Coolertising promotion encourages those that are thirsty for something different to “Try a Cooler Courtroom Drama.” The program includes promotion on hundreds of water coolers installed in retail locations in the New York and Los Angeles areas, as well as law offices in the Mid-Atlantic region.
AquaCell’s “Coolertising” advertising program provides unique “out-of-home” advertising. The company installs its patented self-filling AquaCell bottled water cooler system into various locations free of charge under a multi-year agreement and retains ownership of the “billboard” water cooler.
Revenue is generated through the sale of the advertising space on the bottle band and cup holder of the permanently attached five-gallon bottle to companies that provide products and services pertinent to the demographics and location.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
