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Catalysing transformation: Zee Media’s India eMobility Conclave sets the stage for a sustainable electric mobility landscape
Mumbai: Zee Media successfully hosted the India eMobility Conclave, emerging as a catalyst for transformative change, setting the stage for a landscape defined by sustainable electric mobility. It primarily focused on boosting awareness on EVs, policy advocacy, technology advancement and sustainable mobility setting a remarkable precedent for fostering sustainable mobility solutions and propelling India toward a cleaner, greener, and electrifying future.
The India eMobility conclave began with a keynote address and an engaging fireside chat with Sh. Nitin Gadkari – Minister of Road Transport and Highways, Govt. of India, shed light on the myriad opportunities presented by India’s EV adoption journey. This conclave served as a dynamic platform engaging esteemed stakeholders from diverse sectors towards insightful discussions and collectively envisioning a future where electric mobility took centre stage. It also included a one-on-one discussion with the Guest of Honour – Sh. Kailash Gahlot – cabinet minister (Home, Law, Transport, IT and AR), on ‘Delhi’s tryst with EV adoption’. It also comprised of insightful series of captivating panel discussions that delved into key topics, like:
1. The Rise of E-scooters and E-bikes: This session emphasised on insightful discussion on how electric two-wheelers are transforming urban mobility in India, offering sustainable solutions to congestion and pollution.
2. Electrifying Horizons: Navigating the Road Ahead for Electric Vehicles – Visionaries navigated the road ahead for electric vehicles, delving into market dynamics, consumer adoption, and strategies to overcome challenges.
3. Powering Progress: Battery Innovations in the EV Revolution: It deep-dived into the latest battery technologies and innovations driving the EV revolution, emphasizing the critical role of batteries in shaping the future of transportation.
4. E-Mobility 360: Exploring the Holistic Impacts of Electric Transportation – An exploration of the holistic impacts of electric transportation, considering environmental, social, and economic dimensions.
Attendees gained a comprehensive understanding of the pivotal role EVs play in shaping a cleaner and greener future for transportation, providing a roadmap for policymakers to steer the nation toward an electric-powered future.
Speaking on the success of the grand conclave, Zee Media Corporation Ltd. CRO Mona Jain further said, “The India eMobility Conclave has transcended expectations, not only in terms of its success but also in the resonance it has found among stakeholders. This event has not only opened avenues for industry collaboration but has also showcased the immense revenue opportunities that lie within the realm of electric mobility. As we stride forward, we’re poised to unlock new horizons of growth and sustainability.”
Zee Media Corporation Ltd. CEO Abhay Ojha said, “The India eMobility Conclave stands as a pivotal milestone in our journey towards a sustainable future. The event’s success echoes the collective commitment of Zee Media towards shaping a transportation ecosystem that resonates with the needs of the present while safeguarding the planet for generations to come. By bringing together brilliant minds and fostering crucial conversations, we have ignited a transformation that will reshape the way we move.”
Powered by BGAUSS, the Zee Media India eMobility Conclave was presented by SAERA and SERVOKO, e-mobility partners were Evazon and Arzoo, logistic partner – APML and knowledge partner GL Bajaj. It forged an extraordinary benchmark, pioneering the path for sustainable mobility solutions and propelling India into the realm of a more immaculate, verdant, and electrifying future.
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Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
