News Broadcasting
Casbaa convention 2006 adds bandwidth to pay-TV
News Flash: Saugato Bhowmik to head Viacom 18 Integrated Network Solutions, Jaideep Singh moves onMUMBAI: Tagged “From Bandwidth to Brandwidth”, the Casbaa Convention 2006, to be held from 24 to 27 October, is poised to shed light on using advancements in digital technologies to maximise the value of newly-available communications bandwidth for sophisticated brand development, innovative marketing and premium content.
“Broadband and the multimedia revolution present immense opportunities for pay-TV platform operators, content providers and telcos of all types in Asia,” remarked Marcel Fenez, chairman of the Cable and Satellite Broadcasting Association of Asia (Casbaa).
As Asia’s foremost broadcast industry event of the year, the Convention opens on 24 October with the Casbaa Technology Showcase 2006, focussing on the products and technical solutions revolutionising the world of pay-TV. This day-long session will feature presentations from the developers of global wireless, high definition, broadband and interactive technologies, states an official release.
On the opening day of the convention, 25 October, the Casbaa Pay-TV Piracy Survey 2006 will be unveiled. This fourth annual study conducted by Standard Chartered Bank in collaboration with Casbaa and its member organisations, reveals pay-TV piracy estimates for 2006-2007. John Medeiros, the Casbaa VP for Government Relations and Regulatory Affairs, will look at the value of cooperation between government and the pay-TV industry and review government efforts to address the worsening problem of pay-TV piracy, the release adds.
With regulation a crucial element for the broadcast industry, Kip Meek, Senior Partner for Competition & Content, OFCOM (UK) and Chairman of the European Regulators Group, will consider the need for regulatory supervision and effective governance and cast light on the relevance of a converged regulatory model to Asia. Meek will explore challenges and opportunities arising from the emergence of new media, technological innovations and the increasingly blurred distinction between carriers and content providers.
The following day, 26 October, Charlie Ergen, Co-founder & CEO, EchoStar Communications (US), will present delegates with the realities of operating one of the world’s most advanced Direct-to-Home satellite TV services and look at market opportunities in Asia Pacific, including how industry players can focus on ‘brandwidth’ rather than ‘bandwidth’ in their business operations today.
On the final day of the convention, 27 October, Irwin Gotlieb, Global CEO of WPP’s Group M in New York, will discuss the future of advertising and of media in the changing landscape, providing insights into effective strategies and tactics for pay-TV operators.
“This year’s programme will offer delegates fresh perspectives on branding and the opportunities it provides in this new paradigm of abundant bandwidth and technological advancements. To make immediate and enormous strides towards becoming a digital leader, domestic markets should operate in sync with the rest of the world and gain the full benefit of a global marketplace,” said Simon Twiston Davies, CEO of Casbaa. “Regulators will see the benefits of loosening restraints on industry growth, while industry players will gain insights into the latest business and technology trends as well as the hot issues of today.”
The Casbaa Convention 2006 will be held at the Hong Kong Academy for Performing Arts from 24 to 27 October, and is presented by InvestHK, with Star TV and now TV as the official partners.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
