GECs
Casbaa appoints new V-P John Medeiros
MUMBAI: The Cable & Satellite Broadcasting Association of Asia (Casbaa) has appointed John Medeiros as vice president for government relations and regulatory affairs.
Medeiros will be responsible for oversight of the association’s anti-piracy and regulatory activities across an Asia Pacific footprint covering 14 markets. He reports to Casbaa chief executive officer Simon Twiston Davies.
This new post is part of a significant expansion of the Association’s campaigns to counter piracy of pay-TV broadcasts and to advocate modern regulatory practices for the broadcasting industry, states an official release.
Medeiros joins Casbaa following an extensive career with the US government, most recently as deputy chief of Mission at the US embassy in Singapore and deputy US consul general in Hong Kong. With a dozen years experience in Asia, Medeiros’ responsibilities have included assisting media and telecommunications companies to overcome regulatory and anti-competitive barriers, such as piracy.
“The appointment of such an experienced executive as John Medeiros as our V-P for government relations and regulatory affairs further highlights Casbaa’s commitment to representing the pay-TV industry’s interests at the highest level possible. John’s experience in Asia made him the best possible candidate for this new Casbaa role,” said chairman Marcel Fenez.
“Given the range of underlying regulatory, market access and copyright issues faced by our member companies in jurisdictions such as Thailand, Taiwan, the Philippines, South Korea and India, this appointment is a significant step for the industry and the association.”
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
