Kids
Cartoon Network, FDA encourage Kids to Spot The Block
MUMBAI: US kids broadcaster Cartoon Network and the Food and Drug Administration (FDA) are unrolling a public education campaign this month.
It encourages kids and tweens to use the Nutrition Facts information on the food label to make healthier food choices.
Known as Spot The Block, the campaign uses online and customised public education on-air spots featuring characters from popular programs like Fosters Home for Imaginary Friends to promote portion control and a healthy eating lifestyle. This first of its kind partnership between Cartoon Network and the FDA kicks off today 14 February 2007.
Spot The Block will feature two public education on-air spots produced by Cartoon Network and showcase favorite characters from the networks original programming lineup. The first on-air spot, Spot The Block, Yo! includes a funky, soulful song, ala School House Rock!, performed by characters from series, Fosters Home for Imaginary Friends, The Grim Adventures of Billy and Mandy, Camp Lazlo, and My Gym Partners a Monkey.
The fun song and dance number demonstrates where to look for (spot) the Nutrition Facts label (the block) and the useful information it contains to help kids and tweens make healthy food choices. Creative components for the second public education on-air spot unveiled later in the year will be available at a later date.
Spot The Block will also feature a custom micro site. The online destination will offer kids the opportunity to engage with the FDAs key messaging and offer tools to enable them to better understand the Nutrition Facts label on their favorite foods.
Turner Entertainment Group president Mark Lazarus says, “We are extremely honoured that the FDA has selected Cartoon Network as their media partner for communicating these important nutrition messages directly to kids and tweens, said president . The campaign fits in with our overall commitment to kids and Cartoon Networks Get Animated programme, which helps to teach and inspire kids to get healthy, active and involved; and our beloved characters are the perfect ones to deliver such a message.”
Launched in February 2005, Cartoon Networks Get Animated provides on-air, online, print and off-channel programs to teach children the value of a healthy lifestyle that includes regular exercise, good eating and helping others. Featuring the networks roster of popular cartoon characters, Get Animated currently includes multiple animated PSAs, a mobile tour, community programmes and its 2006 Rescuing Recess initiative.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
