Kids
Cartoon Network Enterprises unveils ‘Galli Galli Sim Sim’ merchandise
MUMBAI: Cartoon Network Enterprises (CNE), the global licensing and merchandising division of the Network has announced the launch of consumer products featuring the Galli Galli Sim Sim characters including Elmo, Biscuit Badshah, Bharat, Ernie across four categories. In their efforts to extend the magic of the series, Turner International wants to give children a chance to touch, feel and own the characters outside of their TV sets.
The first phase of the Galli Galli Sim Sim merchandising programme will commence with the launch of an entire range of apparel, publishing, plush and home furnishing for which CNE has partnered with Liliput, Euro Kids, Scholastic, Mattel and Portico.
Cartoon Network Enterprises – India and South Asia director Jiggy George said, “The objective of Cartoon Network Enterprises is to mirror the success of the channel off-air. The fabulous response received for the revolutionary pre-school series Galli Galli Sim Sim along with the instant popularity being enjoyed by the show’s Muppets are reasons enough for us to offer kids’ merchandise centered around these new stars of kids’ programming.”
“We are bullish about the Indian market and endeavour to consistently expand our products portfolio by constantly adding newer characters, brands, categories and retail partners.”
Targeted at 2 – 8 years old, the Galli Galli Sim Sim range of apparel merchandise will be manufactured and distributed by Lilliput and will be available in 60 Liliput stores across India and multi-brand outlets.
Euro Kids will offer eight storybooks across 25 cities while Scholastic will offer six titles across the Book Club catalogue to be sent to 2200 schools across 500 cities as well as various book fairs.
Mattel will manufacture and distribute non-toxic Classic Sesame plush across multi-brand outlets and toy stores in over 20 cities. The range will introduce a Hindi-speaking plush for the first time in the country.
Home furnishing merchandise will be manufactured and distributed by Portico and will include bedsheets, pillow covers, duvets and quilts featuring the Galli Galli Sim Sim Indian Muppets.
Priced between Rs. 70 to Rs. 1399 across categories, the products will be available in multi-brand retail chains such as Lifestyle, Shoppers’ Stop, Pantaloon, Piramyd, Landmark and Hypercity. Galli Galli Sim Sim branded merchandise will be launched across several other categories in 2007.
With this, Cartoon Network Enterprises continues to strengthen its retail presence with over 700 products currently available in over 13 categories such as apparel, plush, home furnishings, home décor, party products, stationery across 3000 plus counters and 20 cities, including branded in-store Cartoon Network corners in retail chains such as Lifestyle, Piramyd, Pantaloon, Shoppers’ Stop, Liliput, and others.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
