Kids
Cartoon Network & Dabur do a real promotion
It’s a juicy promotional tie up between kids channel Cartoon Network and foods company Dabur. Under this, buyers of a Dabur Real Mango Juice gift pack will get a freebie: seven school labels featuring Scooby-Doo and his mischievous mates.
The deal is a winner for both partners. Dabur benefits because it is mainly kids who consume its mango juice, and the school labels will be a sweetener to kids to swig it more. Cartoon Network gains because its Scooby Doo and mates characters will forge another bond with the channels primary audience – kids, once again.
The promotion has been worked out by Cartoon Network’s Off-Channel Commerce Group which is responsible for off-line events like merchandising the characters and e-commerce. The basic aim is to extend the appeal of the company beyond the tube.
So parents if you want your kids to take advantage of this Real offer rush to the stores for stocks are limited.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
