Hollywood
Caleb Deschanel to receive Lifetime Achievement Award at Camerimage
NEW DELHI: Five-time Oscar nominee Caleb Deschanel will receive the coveted ‘Lifetime Achievement Award’ at this year’s Camerimage, the International Film Festival of the Art of Cinematography.
The Festival is being held from 15 to 22 November in Poland.
The legendary cinematographer and film/TV director will also screen his films at the event followed by a Q&A with the audience at the 22nd edition of the popular Festival.
With over four decades of experience in the industry, Deschanel has been nominated for five Academy Awards for acclaimed features like Philip Kaufman’s ‘The Right Stuff’, Barry Levinson’s ‘The Natural’, Carroll Ballard’s ‘Fly Away Home’, Roland Emmerich’s ‘The Patriot’ and Mel Gibson’s ‘The Passion of the Christ’. In 2010, he was awarded the ASC Lifetime Achievement Award by the American Society of Cinematographers.
Deschanel directed his first feature film ‘The Escape Artist’ in 1982, and later, ‘Crusoe’ in 1989. He has also directed episodes for various TV shows including the David Lynch series ‘Twin Peaks’, ‘Law & Order: Trial by Jury’, ‘Conviction’ and ‘Bones’
Deschanel was an original member of the American Zoetrope production team, along with George Lucas and Francis Ford Coppola.
The International Film Festival of the Art of Cinematography is the most recognised festival dedicated to the art of cinematography and is the biggest international film festival in Poland. The unconventional format of the Festival, which awards films according to their visual, aesthetic and technical values, is a unique alternative to traditional film festivals.
In addition to the Main Competition, the Festival offers a Polish Films Competition, Student Etudes Competition, Documentary Films Competition, Feature Debuts Competition, Music Videos Competition, Camerimage Market, Camerimage Forum, special screenings and premieres, various reviews, retrospectives, meetings and also accompanying events such as art exhibitions and music performances.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
