GECs
Cable TV digitisation: Government looks at Trai suggestions
MUMBAI: The Union government is examining the recommendations of Telecom Regulatory Authority of India (Trai) on digitalisation of cable television, the Lok Sabha was informed on Thursday.
This year in September, Trai had given its recommendations on digitalisation of cable television for framing a national plan from 1 April 2006 to 31 March 2010, I&B minister Priya Ranjan Dasmunshi informed the lower house of parliament in a written reply.
In its recommendations, Trai had suggested introducing digital service in all cities with a population of more than one million by 2010, rationalisation of import and domestic duties by 2006 and use of entertainment tax for a consumer education programme during 2006-2010, informed Munshi. Trai is examining the recommendations presently, he said.
To another query, he informed the house that pubcaster Prasar Bharti has set up two high power transmitters at Barmer and Jaisalmer for terrestrial coverage. He also said the government was making provisions for expanding terrestrial coverage in border areas.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
