DTH
Cable TV, broadband services impacted, as Cyclone Tauktae slams into west coast
KOLKATA: Cable TV services and broadband services were impacted across various places in Maharashtra and Gujarat, as Cyclone Tauktae left a trail of destruction along the west coast. Many users took to Twitter complaining about the long hours of network outage. However, both video and broadband services were restored within 12 hours, say cable operators
NXTDigital MD & CEO Vynsley Fernandes said there were evident impacts on services especially in areas with overhead fibres and overhead wires. But timely weather warnings helped in making arrangements in advance. MSOs had placed teams in strategic locations to address issues and respond. “In most places, the network was restored in the shortest possible time. It did not take more than 12-14 hours,” Fernandes said.
“There were damages but we were able to mobilise the staff and the workforce immediately. Major lines both for cable and broadband were down,” said Maharashtra Cable Operators Foundation (MCOF) president Arvind Prabhu. “There may still be some minor problems in certain households and we are in the process of addressing those as well.”
The Konkan region was among the most-affected, as it witnessed the devastating impact of one of the most intense storms to hit the west coast. “Some independent control rooms reported problems in the Konkan region. In Mumbai city, there were issues mostly with fibre cables and overhead cables,” Prabhu added.
GTPL Hathway cable TV head and chief strategy officer Piyush Pankaj said, the services were disrupted for around 3-4 hours in most areas. “But we were well-prepared this time. Even materials like wires were ready in advance to immediately address damages like a wire being cut or washed up,” he added.
According to MSOs, cable TV was less impacted than broadband services as the latter not only faced connectivity issues but stress on speed as well. The impact on speed persisted for a longer time.
Most importantly, the operators say, they learnt from two cyclones of 2020- Nisarg and Amphan after which they incurred huge infrastructural losses, especially in West Bengal. The staff had to invest more than a month to normalise the connections with damage of lakhs of set-top boxes, fibres of few crores.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
