GECs
BVITV & Tohokushinsha ink TV broadcast agreement
MUMBAI: Walt Disney’s Buena Vista International Television (BVITV) Japan, have closed a multi-year TV broadcast right agreement with Tohokushinsha Film Corporation for the provision of visual entertainment consisting mainly of live action and animated features. As announced at the LA Screenings, closure of this contract guarantees the provision of releases such as The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, National Treasure and Flight Plan. Disney/Pixar animated productions such as Finding Nemo and Monsters, Inc. will be also available for view through broadcasters distributed by Tohokushinsha.
From this point on, a huge array of content from the Walt Disney Company will be delivered to a larger audience in Japan. BVITV’s main business is the distribution of content owned by The Walt Disney Company, for distribution by domestic broadcasters within Japan and the creation of original programs for distribution by terrestrial/satellite broadcasters.
While, Tohokushinsha Film Corporation’s main businesses are concerned primarily with advertising production, digital technology, contents production, digital image processing, satellite broadcasting, retail merchandising and professional education.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
