News Broadcasting
BVITV & Tohokushinsha ink TV broadcast agreement
MUMBAI: Walt Disney’s Buena Vista International Television (BVITV) Japan, have closed a multi-year TV broadcast right agreement with Tohokushinsha Film Corporation for the provision of visual entertainment consisting mainly of live action and animated features.
As announced at the LA Screenings, closure of this contract guarantees the provision of releases such as The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, National Treasure and Flight Plan. Disney/Pixar animated productions such as Finding Nemo and Monsters, Inc. will be also available for view through broadcasters distributed by Tohokushinsha.
From this point on, a huge array of content from the Walt Disney Company will be delivered to a larger audience in Japan.
BVITV’s main business is the distribution of content owned by The Walt Disney Company, for distribution by domestic broadcasters within Japan and the creation of original programs for distribution by terrestrial/satellite broadcasters.
While, Tohokushinsha Film Corporation’s main businesses are concerned primarily with advertising production, digital technology, contents production, digital image processing, satellite broadcasting, retail merchandising and professional education.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
