News Broadcasting
Business decision makers prefer CNN among pan-Asian news channels: PAX
MUMBAI: As CNN celebrates its 25 anniversary, the latest findings of Pan Asian Cross Media Survey (PAX) states that CNN International is the number-one pan-regional channel for business decision makers, top management and high income earners.
According to a press release, the PAX study reveals that CNN International demonstrates the highest year-on-year growth across all demographic groups with an increase of almost one million monthly viewers, and records the highest growth rate in the news/business genre among the total PAX audience.
The survey was conducted by Synovate during the period between April 2004-March 2005, states that CNN International has been consistently the leader in the news-business genre, with twice the daily audience of the next largest news/business channel and over one million more weekly viewers.
Additionally, almost half (49 per cent) of CNN weekly viewers are exclusive to the channel, watching no other international news/business channels.
Turner International Asia Pacific Ltd. vice president research Ducan Morris said, “This latest set of results shows CNN viewing at an all-time high, with audiences at unprecedented levels since the beginning of the rolling annual PAX survey. Just as significant, is the fact that such a high proportion of our viewers watch no other news/business channel. In fact, CNN’s exclusive audience is almost as large as the 2nd placed news channel’s total audience on a weekly basis and exceeds it on a daily basis.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
