iWorld
Bumble’s language badges enable users to make more meaningful connections
Mumbai: Bumble, the women-first dating and social networking app, has added Language Badges to help its community showcase which languages they speak on their profiles to make more meaningful connections. The dating app’s community of users can now select up to five badges from over 100 languages globally and over 30 languages in India.
As per Bumble’s internal study, people who have added at least one language badge witnessed 34 per cent increase in their matches than those who have not. Since the launch, in India, the top five most widely used language badges on Bumble profiles are English, Hindi, Marathi, Punjabi, and Tamil.
“With the launch of Language Badges single Indians will now be able to showcase their language preferences and communicate more easily with their potential matches. This is another way in which Bumble continues to offer single Indians opportunities to find people they are most compatible with, to make more meaningful connections,” shared Bumble India communications director Samarpita Samaddar.
Over the past year, Bumble has made several updates to its platform, including introducing 150 new interest badges in dating profiles and launching its ‘Night In’ feature, where two people can participate in an interactive game during a video chat. The company also recently launched Snap’s AR Lenses within Bumble video calls and launched video notes that utilise Snapchat’s technology.
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
