iWorld
Bumble partners with Bloom to create trauma support for sexual assault survivors
Mumbai: Online dating application, Bumble is teaming up with Bloom, a non-profit organisation in an industry-first partnership to provide complimentary online trauma support to members of its global community, who experience sexual assault or relationship abuse.
Through this program, members of the Bumble community will have the opportunity to receive up to six therapy sessions as well as one-to-one chat support with the Bloom team. This is in addition to Bloom’s readily available library of resources created by survivors and trauma-informed therapists. If someone within the Bumble community reports sexual assault or relationship abuse to Bumble’s feedback team, they will receive a code for free access to a version of Bloom customised for Bumble users, said the platform in a statement.
Bloom is run by Chayn, a survivor-led nonprofit addressing gender-based violence by creating intersectional resources online. Chayn has championed a ‘design with, not for’ approach – their services are made for survivors by survivors. Since 2020, Chayn has built a team of qualified and trauma-informed staff in addition to their global volunteer network to deepen their outreach and services.
“The trauma caused by sexual violence can devastate survivors, but with the right support, survivors can heal and reclaim their lives,” said Chayn founder Hera Hussain. “Feedback from Bloom participants has been phenomenal. Survivors told us that it allowed them to access support for the first time, made them understand their trauma better and feel less alone, and gave them the tools and space they needed to support their healing.”
Bumble and Bloom are working together on a custom curriculum that will initially be available in English and Spanish followed by French, Hindi, Arabic, and Urdu in 2022. Survivors within the Bumble community can assist in the programming of this offering through an anonymous survey that will help shape the course content, the platform said.
“Safety has been central to Bumble’s mission from day one. We have always been guided by clear principles: empowering women and using Bumble’s platform and technology to create a safe and equitable environment for our community,” said Bumble – VP of member safety, Rachel Haas. “As someone who has dedicated their life to supporting survivors, I know the enormous impact we can have on a person’s healing by providing them with access to the support they need and deserve. We’re proud to partner with Bloom to be the first in the industry to pioneer a trauma-informed and expert-led survivor resources program.”
Bumble will begin offering the customised therapy via Bloom’s full-time staff to an initial pool of users later this year with plans to expand. The company also plans to roll out these services on Badoo next year.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
