Broadband
BSNL strikes deal with Amazon for free Prime membership for post-paid, broadband customers
Mumbai: State-owned Bharat Sanchar Nigam Limited (BSNL) has tied up with e-commerce major Amazon to offer free Prime membership to select post-paid and broadband customers. BSNL users in India are eligible for one year of free membership worth Rs. 999. BSNL customers can avail these benefits with Rs 399 post-paid or Rs 745 broadband landline plans.
The annual Amazon Prime membership can be activated through the BSNL website. Access to Prime Video is available after downloading the Prime Video app on supported devices. Similarly, one can enjoy Playlists and Stations specially curated by Amazon’s music editors across moods, activities, genres, artists and decades, by downloading the Amazon Prime Music app and avail shopping benefits by logging in with their Prime account credentials on Amazon.in.
With this offering, eligible BSNL customers can enjoy unlimited streaming anytime, anywhere of top TV shows, standup comedies, favorite kids’ animation shows and premium movies – including the latest and exclusive blockbuster Bollywood and Indian Regional movies like Padmaavat, Raazi, Race 3, Kaala and Mahanati. Members can also enjoy critically acclaimed and hugely popular Prime Original series like Breathe, 2018 International Emmy® nominated Inside Edge, The Grand Tour, American Gods and now Comicstaan and Tom Clancy’s Jack Ryan. In addition, customers can stream ad-free music with unlimited offline downloads across tens of millions of songs in multiple languages – English, Hindi, Tamil, Punjabi, Telugu, Bengali and more – and get free fast delivery on millions of items with early access to deals and discounts on Amazon.
Amazon Prime Video India director and business head Gaurav Gandhi said, “Prime Video has received an overwhelming response from customers across the length and breadth of the country. We are thrilled that our association with BSNL will expand the reach of Prime Video to an even larger base of customers who can now enjoy premium content on a screen of their choice – be it their mobile device or the television in their living room.”
BSNL chairman and managing director Anupam Shrivastava said “We understand the customer shift towards a highly networked digital ecosystem. Customers today demand freedom and flexibility in shopping and streaming content online. Our collaboration with Amazon India is our commitment to stay ahead of times providing the best to our customers. It provides them access to thousands of Indian and international movies, videos, TV Shows and music on the go. We are confident that our customers can enjoy uninterrupted on-the-go shopping and entertainment benefits with their Amazon Prime membership”.
Amazon Prime India director and head Akshay Sahi said, “We are pleased to collaborate with BSNL making Amazon Prime membership accessible to more customers. Eligible BSNL post-paid and broadband landline customers can now experience Amazon Prime as a part of their plan. We believe these subscribers will love the many benefits of Prime and enjoy unlimited shopping, shipping and entertainment.”
BSNL, Amazon Prime, Gaurav Gandhi, Anupam Shrivastava
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
