Broadband
BSNL offers cheaper data, free calls; Rs 1250 crore subsidy approved
NEW DELHI: State-run Bharat Sanchar Nigam Ltd. (BSNL) soon plans to reportedly bring a plan which will give neck and neck competition to Reliance Jio. BSNL chairman and managing director Anupam Shrivastava said that the was closely observing Jio’s performance and the market.
Plans being considered by BSNL are — lifetime free-voice-tariff plans from January 2017 at Rs 2-4 cheaper than Jio’s offering. (Jio’s entry price is Rs 149) Free voice calls to all BSNL users including 3G and 2G. Mobile customers with broadband can also avail this offer. BSNL users can use home broadband to route outgoing mobile calls through the landline network.
BSNL subsidy
Meantime, the Indian cabinet has approved a compensation of Rs.1,250 crore for the deficit incurred in operating rural landline connections installed before April 1, 2002. The subsidy support to BSNL will be paid from the Universal Service Obligation Fund (USOF). The USOF, since inception in 2002, has provided subsidy to BSNL for the rural wireline connections installed prior to April 2002. A total of Rs.8,692 crore has been extended as USOF subsidy support till date.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
