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Broadcom launches products, innovations at 2013 CES
MUMBAI: At the on-going 2013 International Consumer Electronics Show (CES) in Las Vegas, Broadcom, which offers semiconductor solutions for wired and wireless communications, unveiled a range of products in digital and web television, home gateway technology, 5G WiFi ecosystem expansion, automotive Ethernet momentum, new offerings for emerging markets and customer design wins showcasing its leadership in driving connected consumer experiences in the home, hand and across the network.
Broadcom president, CEO Scott McGregor SAID, "Broadcom‘s extensive product portfolio, relentless focus on innovation and relationships with industry leaders highlights how the company is leading the most exciting connectivity trends in motion today.
The breakthroughs we show at CES will connect people to everything and everyone in 2013 and beyond."
At CES, Broadcom is showcasing how people and devices are connecting anytime, anywhere and in ways that are smarter and simpler. The company is having demos of its advances in Bluetooth, voice activation, near field communications (NFC), 5G WiFi/802.11ac connectivity, ubiquitous location technology, automotive connectivity and content sharing. In addition, Broadcom will highlight how its support for key industry standards such as Miracast, MoCA, HomePlug and DLNA improve consumer experience on a range of devices. All these offerings, technologies and demos highlight how Broadcom innovations are shaping a new connected lifestyle.
One of its new products is an Ultra High Definition Television (UltraHD TV) video decoder solution.
The company says that this is the first step to delivering UltraHD TV into the home with the performance and picture quality needed for the evolution in multi-screen connected home entertainment. Broadcom‘s 28 nanometer (nm) ARM-based BCM7445 UltraHD video decoder solution, serving as the primary gateway to the home, delivers more transcoding, CPU processing performance and home networking throughput to support a greater range of applications such as video-on-demand (VoD), gaming, social media and web store applications.
UltraHD TV technology, formerly known as 4K, marks an innovation in HD resolution. UltraHD TV screens display four times the resolution of today‘s 1080p60 displays. The delivery of UltraHD TV requires a more efficient compression codec made possible by the use of the new High Efficiency Video Coding (HEVC) standard. HEVC speeds Internet video downloads giving operators and users the ability to download content such as movies in half the time and with higher quality video at 50 per cent of the bit rate previously required.
The company also launched a 5G WiFi Connected IPTV Set-top Box (STB) platform. Supporting the latest IEEE 802.11.ac standard, Broadcom‘s 5G WiFi technology is now available paired with its IP STB system-on-a-chip (SoC) technology, enabling operators to wirelessly deliver high-quality HD content and services to more locations and with more reliability throughout the home.
By combining the Broadcom® BCM7241 IPTV STB SoC with the BCM43526 5G WiFi solution, Broadcom enables carriers to provide reliable whole-home, carrier-grade coverage for multi-room DVR, browsing, gaming, over-the-top (OTT) and other services.
The company also announced the successful integration of Google Mobile Services with Android ICS on the Samsung Electronics SMT-E5015 Smart TV set-top box (STB), based on the Broadcom BCM7356 satellite STB system-on-a-chip (SoC).
To enhance the functionality of standard Android devices, Samsung Electronics‘ Smart TV STB met the additional stringent Compatibility and GMS Test Suites (CTS/GTS) for support of Google Mobile Service (GMS) on KT‘s Olleh TV Skylife (OTS) service. Now, KT can offer subscribers new Android-based applications including Google Services (Play Store, Play Video, Play Music and Search).
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
