News Broadcasting
Broadcasters to play it cool on CAS opposition
NEW DELHI: The Indian Broadcasting Federation, which met in Hyderabad on Friday, discussed the issue of conditional access system, amongst other things, and has decided to play it safe at the moment by not keeping it quiet on that front.
According to sources in the IBF, the meeting, chaired by chairman KS Sarma, CEO of Prasar Bharati, did dwell on the issue of CAS at length and the future course of action seems to be play the wait and watch game when the CAS Bill reaches the final implementation stage.
“Various issues in the (cable TV networks Amendment) Bill were discussed and it was felt that when the government fine-tunes the procedures for implementation of CAS then, if necessary, the IBF will make a representation to the government,” an IBF member told indiantelevision.com.
IBF sources indicated that as and when CAS is about to be implemented, the IBF representation will detail out the areas of concern.
The meeting also took up the issue of surrogate liquor and tobacco ads on various channels and the notices, which have been issued to them by a government panel, which is monitoring such ads on TV channels.
Star India’s chief operating officer Sameer Nair and Zee Telefilms group broadcasting chief executive Sandeep Goyal attended the Friday meeting, amongst others.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
