News Broadcasting
Broadcast Worldwide initiates broad based research programme
Rathikant Basu promoted Broadcast Worldwide which will be launching Tara regional channels has initiated a wide based research programmes for its channels.
Tara Marathi will be launched next week and Tara Punjabi will be launched a week after. Similarly Tara Gujarathi will be launched on the 1st of next month. The channel has its research design and framework in place and it will be implemented as soon as the first channel goes on air.
According to Rupa Banerjee, Senior VP Marketing, Broadcast Worldwide, “The research that we are undertaking will have no fixed time frame. The initial time frame is 3 years but it could extend well upto 5 years. The main purpose of the research is to understand the mindset of the regional audience, their aspirations and their demands.”
The research will be a multicenter quantitative study. This, the channel claims is the first of its kind in India by any channel, be it regional or national. The channel expects to use the feedback from the consumers for betterment of its programming.
Because of the continuous nature of the research programme the time-frame for any particular viewers response could be as less as 2-3 weeks. According to Rupa Banerjee, the research will focus on understanding the role of television in the life of viewers, viewers perception. The research will also be used to tap viewers aspirations and anticipate trends.
The research will not only focus on programming preferences but will also try to find out channel and band preferences.
The study will be carried on extensively throughout India and Bangladesh. The channel has hired leading research agency IMRB for this purpose.
News Broadcasting
Parikshit Luthra exits CNBC-TV18 after 20-year run
Former bureau chief to take brief pause before next role
NEW DELHI: Senior journalist Parikshit Luthra has signed off from CNBC-TV18, marking 28 February 2026 as his final day and closing nearly two decades with Network18 Media & Investments Limited, including eight years at the business news channel.
During his tenure, Luthra interviewed prominent business leaders and Union ministers, reporting on economic policy, corporate strategy, the automobile sector and financial markets. His coverage spanned key inflection points in India’s economic narrative.
He also led new programming formats such as Newscentre, Global Eye and Global Lens, shows that examined politics and foreign policy through an economic prism, reflecting the channel’s push towards globally linked business reporting.
In a LinkedIn post, Luthra said his final weeks were spent covering the Union Budget, the India AI Summit, India’s trade agreements with the US and EU, and the group’s flagship Rising Bharat Summit 2026. He added that he continued anchoring until his last day and briefly met Prime Minister Narendra Modi during his closing assignments.
Luthra joined CNBC-TV18 in June 2018 as assistant editor, later rising to senior editor and chief of bureau, a position he held for over two years. Before that, he worked with Republic TV and CNN-News18.
He said he plans to take a short break before embarking on his next professional chapter.
