News Broadcasting
Broadcast Worldwide initiates broad based research programme
Rathikant Basu promoted Broadcast Worldwide which will be launching Tara regional channels has initiated a wide based research programmes for its channels.
Tara Marathi will be launched next week and Tara Punjabi will be launched a week after. Similarly Tara Gujarathi will be launched on the 1st of next month. The channel has its research design and framework in place and it will be implemented as soon as the first channel goes on air.
According to Rupa Banerjee, Senior VP Marketing, Broadcast Worldwide, “The research that we are undertaking will have no fixed time frame. The initial time frame is 3 years but it could extend well upto 5 years. The main purpose of the research is to understand the mindset of the regional audience, their aspirations and their demands.”
The research will be a multicenter quantitative study. This, the channel claims is the first of its kind in India by any channel, be it regional or national. The channel expects to use the feedback from the consumers for betterment of its programming.
Because of the continuous nature of the research programme the time-frame for any particular viewers response could be as less as 2-3 weeks. According to Rupa Banerjee, the research will focus on understanding the role of television in the life of viewers, viewers perception. The research will also be used to tap viewers aspirations and anticipate trends.
The research will not only focus on programming preferences but will also try to find out channel and band preferences.
The study will be carried on extensively throughout India and Bangladesh. The channel has hired leading research agency IMRB for this purpose.
News Broadcasting
Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world
Policymakers and corporate heavyweights gather to map supply chains, energy security and markets
MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.
The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.
M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.
The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.
Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.
The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.
At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.
