iWorld
Broadbus Technologies in expansion mode; appoints India sales head
MUMBAI: Broadbus Technologies, Inc., the US-based next-generation video on-demand (VOD) server technology provider, has opened its European office and the appointment of industry veteran Alkesh Patel as vice president of sales for Europe, Middle East and Africa (EMEA) and India.
These moves represent a continuation of Broadbus’ global expansion, joining offices in North America and research & development facilities in Beijing. The company develops fully scalable, next-generation video on-demand server systems designed to solve streaming scale, space, power consumption and live ingest issues for communications service providers deploying advanced video services such as VOD, Subscription VOD, and ultimately, full-scale Television On-Demand (TOD).
The company has established regional headquarters in the UK in response to its strong customer success in Europe, where Broadbus deployments pass nearly five million homes. The move comes at a time of rapid growth in video on demand (VOD) and time-shifted viewing — the EMEA region has almost 40 million households with access to on-demand services, and this number will reach to 98 million by 2010 according to Informa Telecoms & Media, states an official release.
“The establishment of a European office and the addition of Alkesh Patel to Broadbus will allow us to continue to capitalize on the growing opportunity for on-demand video services in the region,” Broadbus CEO Vin Bisceglia said. “In addition, it will enable us to build upon our local support and implementation partnerships, ensuring continued world- class service and support for our existing customers.”
Patel joins Broadbus with 19 years of experience in the telecommunications market, and will be responsible for leading regional sales, business development and customer support activities. Prior to joining Broadbus, Patel was vice president of channel sales for EMEA at MetaSolv, where he secured and managed relationships accounting for 40 percent of the OSS company’s revenues in the region, the release adds.
iWorld
Netflix cuts jobs in product division amid restructuring
Layoffs hit creative studio unit as leadership and strategy shifts unfold.
MUMBAI: The streaming wars may be fought on screen, but the latest plot twist is unfolding behind the scenes. Netflix has reportedly begun laying off several dozen employees from its product division as part of an internal reorganisation, according to a report by Variety. The cuts are believed to have primarily affected the company’s creative studio unit, which works on marketing assets such as in app trailers, promotional visuals and live experience content for the streaming platform.
The company has not disclosed the exact number of employees impacted.
According to the report, the layoffs were not tied to employee performance. Instead, the restructuring eliminated certain roles while other employees were reassigned to different teams within the organisation.
The roles affected are understood to include designers, producers and creative specialists responsible for marketing and brand experience initiatives.
The job cuts come as Netflix adjusts its leadership structure and reshapes its product and creative teams. Last month, Elizabeth Stone was promoted from chief technology officer to chief product and technology officer, giving her oversight of product, engineering and data operations across the company.
Earlier, in December 2025, Netflix also appointed Martin Rose as head of creative for global brand and partnerships, a move seen as part of a broader restructuring of the company’s brand and product functions.
Despite the layoffs, Netflix remains one of the largest employers in the streaming sector. The company is estimated to employ around 16,000 people globally, with roughly 70 percent of its workforce based in the United States and Canada. In 2023, the company reported approximately 13,000 employees, indicating that its headcount had grown significantly before the latest restructuring.
The workforce changes arrive at a time when Netflix is navigating a shifting financial and strategic landscape in the global entertainment industry.
The streaming giant recently secured $2.8 billion in additional cash after receiving a breakup fee from Paramount Skydance following its withdrawal from a deal involving Warner Bros. Discovery.
Speaking to Bloomberg, Netflix co chief executive Ted Sarandos explained that the company had evaluated multiple scenarios during the negotiations but chose not to match the competing offer once it learned that a higher bid had been submitted.
Netflix had capped its offer at $27.75 per share and ultimately stepped back rather than pursue Paramount’s $111 billion acquisition deal, which included a personal guarantee.
Sarandos also cautioned that the financing structure behind the Paramount Skydance transaction could have ripple effects across the entertainment industry.
According to him, the debt heavy deal could trigger significant cost cutting, with David Ellison, chief executive of Paramount Skydance, expected to eliminate about $16 billion in costs and potentially cut thousands of jobs as part of the integration process.
For Netflix, the current restructuring appears to be part of a broader attempt to streamline operations while continuing to invest in product, technology and global content even as the streaming industry enters a new phase of consolidation and financial discipline.
