News Broadcasting
Broadband beats broadcast in network TV revolution: report
MUMBAI: A major new strategic management report warns that broadband video services will eventually displace broadcast distribution, but telecommunications providers may not be the ultimate winners of the network television revolution.
IPTV — internet protocol television — the delivery of digital television and other audio and video services over broadband data networks using the same basic protocols that support the internet, will transform both television and the web.
Telecommunications companies around the world are rushing to roll out television services, while online providers are ramping up their video offering, but broadcasters appear to be largely oblivious to this significant threat and opportunity.
The report, IPTV: Broadband meets broadcast — The network television revolution, concludes:
— Within a decade, video services delivered over broadband networks will be firmly established as an alternative platform to digital satellite, terrestrial and cable transmission.
— The real competition will come not between operators of rival platforms, but between closed and open networks.
— Television will become more like the web, as scheduled broadcast channels are displaced by a choice of millions of download and on-demand programs.
— ‘Telco TV’ services will be challenged by an ‘Open Source TV’ distribution model, offering a much more diverse choice of free and pay programming over the open internet.
“New players will exploit the disruptive power of the internet and change the form and function of television forever,” says Dr William Cooper, co-author of the report. “Broadband television will ultimately adopt the attributes of the web, providing access to an almost limitless selection of programs.”
Co-author Graham Lovelace explains: “The ‘pull’ of broadband network television will replace the ‘push’ of traditional broadcast television. In this new and massively fragmented environment, control will flow from the supplier to the consumer, as viewers construct their personalized schedules from a vast array of international providers, and watch programs whenever and wherever they want.”
The 200-page report includes 25 case studies and provides a comprehensive assessment of the fast-emerging and intensely competitive landscape. It explains the ways in which services can be delivered over both closed networks and the open internet through multicast and unicast distribution using internet protocols. The report details the challenges ahead for those seeking to launch IPTV services, and explores likely successful business models.
IPTV: Broadband meets broadcast–The network television revolution is published by informitv, and is available online from http://iptv-report.com.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
