GECs
Bringing alive the adventure of Roadies, Viacom18 Consumer Products and Work With Fun launches ‘Café Roadies’
MUMBAI: Celebrating the robust legacy of one of India’s longest-running reality shows, Viacom18 Consumer Products in association with ‘Work With Fun’ announced the launch of ‘Café Roadies’ in Noida today. The café will be a social pad for those who take inspiration from the road less travelled while they unwind over hearty meals and drinks with their troupe.
As one of the most innovative and experiential additions to the ever-burgeoning spirit of the cafe culture in India, Café Roadies is infused with the never say die 'Roadies Attitude'. Capturing the essence of youthfulness and vibrancy, reawakening their passion and rekindling their youth, with the idea of making customers feel liberated, while simultaneously aspiring them to live on one’s own terms, Café Roadies intends to be their solace and give them a memorable experience, that stands for all things travel and adventure.
Commenting on the launch of Café Roadies, Mahesh Shetty, Head- Network Sales, Viacom18, said, “At Viacom18, we believe in creating a relationship with our consumers across multiple touch-points. Our Consumer Products business therefore, works towards bringing alive content and the spirit they embody. Roadies is one of our network’s longest running shows and has a cult of its own, making it a perfect fit for extending into a lifestyle franchise. After launching Roadies range of apparels, accessories and well-being products, we are happy to partner with ‘Work With Fun’ to bring an out of TV Roadies experience to Noida and will soon expand into other markets.”
Speaking on the association, Neeraj Singhal and Ankit Gupta from Work With Fun, “Café Roadies will be the avant-garde of community and food spaces in Delhi, and across India. We have tried to articulate a place that brings adventure irrespective of their unique tastes, a feature that is evident in the menu and the name itself. It stands to serve people who love the idea of community and togetherness. We wanted to create a space that is synonymous with comfort, for an audience that prefers spending time with their loved ones or in groups and are looking to enhance their everyday experiences like Roadies. Café Roadies welcomes the audience, who have an extraordinary sense of recreation, to indulge in an ambient setting."
The rugged Roadies environment with its ritualistic activities and striking interiors will bring alive a larger than life essence to the café. To incorporate the feeling of live experiences, the café will showcase theme-based insights, entertainment via Roadies inspired events, task zones, and activities, making it a go-to place for Roadies enthusiasts. The café will also dedicate a small section to display official Roadies merchandise.
The cafe will present an enviable selection of delectable dishes and refreshing drinks. The menu is segregated in the quintessential Roadies style. Starting from Short Cut to Hell-th (soups) it includes more choices such as Survival of the Fittest (salads), Real Hero Waale Pakode, The Deadly Sins (Desserts) like Desi Cheesecake (Pan Cheesecake), Gulab Jamun with a Twist (chocolate Gulab Jamun). The café’s range of cocktails makes it distinct, constituting from the different attributes of Roadies Contestants such as The LIIT Roadie (special choice of LIITs; Wild Card, From the eat etc) , The Desi Roadie (an assortment of cocktails that include Cutting Peg, Drinks from the Fields) The Brave Roadie, The Mighty Roadie, to name a few.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
