News Broadcasting
Breaking the Language Barrier: India Today Goes Multilingual with CAMB.AI
MUMBAI: When it comes to making headlines, India Today is literally speaking everyone’s language. In a first-of-its-kind global move, CAMB.AI, the AI-powered multilingual communication pioneer, has teamed up with The India Today Group (ITG) to make live news accessible across languages and continents. The announcement comes ahead of IBC 2025, where CAMB.AI will showcase its technology at booth 5H49 from 12-15 September.
This collaboration is designed to co-create cutting-edge language solutions that extend ITG’s reach beyond English, into Hindi and other regional Indian languages, and even to non-resident Indians worldwide. In doing so, the partnership promises to deliver trusted journalism to over 750 million monthly readers, viewers, and digital consumers who engage with ITG’s vast portfolio from India Today magazine to Aaj Tak, Business Today, and Lallantop.
CAMB.AI, already a game-changer in live sports broadcasting with its speech-to-speech translation tech available in more than 150 languages, will now bring the same magic to the newsroom. The technology not only translates but preserves the authenticity, emotion, and accents of each speaker, ensuring that live news remains true to its source while crossing linguistic borders.
“Quality information shouldn’t be limited by language,” said India Today group managing editor for production Samkhya Edamaruku. “Our enhanced capabilities now add inclusivity to credibility. By leveraging AI to overcome language barriers, we are making trusted journalism accessible to a more diverse audience, helping to build a more informed and connected world.”
CAMB.AI co-founder and CTO Akshat Prakash added, “For 50 years, India Today has led with innovation and creativity. Being their first live news translation partner validates our growth plans in India and Southeast Asia. We are already exploring ways to expand ITG’s reach even further.”
This partnership comes at a pivotal time. India is fast emerging as one of the world’s largest digital economies, with a diverse audience hungry for content in their native languages. Multilingual reach is no longer just a global strategy, it’s a local imperative. Through CAMB.AI’s AI-powered solutions, ITG is set to engage audiences at an unprecedented scale, making news consumption not only accessible but also personalised and culturally resonant.
The India Today Group itself has been a trailblazer in media since its inception in 1975. Renowned for its credibility and bold storytelling, ITG has consistently championed independent journalism across television, print, digital, mobile, and audio platforms. It has also led innovations like integrated newsrooms, AI-powered news anchors, and digital-first initiatives, alongside hosting marquee events such as the India Today Conclave and Sahitya Aaj Tak.
With CAMB.AI’s real-time multilingual translation and India Today’s trusted content, this collaboration signals a new era where language is no longer a barrier, but a bridge bringing news to the world with speed, authenticity, and reach like never before. Attendees at IBC 2025 can experience this futuristic newsroom in action at booth 5H49, where CAMB.AI will demonstrate how AI is transforming not just sports, but news itself.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
