Movie Channels
‘Breaking Barriers, Building Connections’, Shemaroo Entertainment’s Nishith Varshneya on company’s global entertainment vision
Mumbai: In today’s digital age, the appetite for content knows no bounds. With streaming platforms mushrooming and the global audience expanding, the hunger for diverse and engaging entertainment has surged to new heights. At Shemaroo Entertainment Limited, we recognize this yearning and are dedicated to quenching it by offering an extensive range of content to audiences worldwide.
In our pursuit of serving the international market, we curate a compelling mix of Bollywood and South Indian films tailored for both digital and traditional TV platforms, ensuring our reach to over 28 countries.Our portfolio boasts fictionalised historical and period films with exceptional animation and CG, capturing the hearts and minds of global audiences.
There’s also a growing fondness for Indian Telenovelas and dramas among international viewers. The rich storytelling and cultural nuances of Indian narratives strike a chord globally, leading to a surge in demand for localised Indian dramas that cater to diverse tastes. With serialised shows gaining momentum worldwide, Indian shows are gearing up to ride this wave, offering unique narratives and captivating storytelling.
Shemaroo today curates content from diverse countries like China, Korea, Spain, Turkey, and Japan, delivering a cultural fusion that transcends boundaries. The rich tapestry is presented in over 12 Indian languages, targeting audiences on both mainstream TV and niche OTT platforms throughout India.Infused with youthful themes, these international offerings promise an entertainment experience that resonates across demographics.
Shemaroo Entertainment Ltd has a strong presence in key international markets, offering our diverse content catalogue to audiences around the globe. From the Middle East and Africa to Asia-Pacific and Eastern Europe, our content reaches millions of viewers. We dominate markets such as MENA, Malaysia & Brunei, Russia, CIS & Baltic, Mauritius, APAC, Myanmar, and Africa, catering to the unique preferences of each region.
As the demand for international content continues to soar, we remain steadfast in our commitment to delivering high-quality entertainment to audiences worldwide.
The author of this article is Shemaroo Entertainment Ltd head – International Business & India, Digital Syndication Nishith Varshneya.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
