iWorld
Brazilian TV Producers rebrands as Brazilian Content as per AV trend
MUMBAI: Brazilian TV Producers, BRAVI’s export programme, in partnership with Brazilian Trade and Investment Promotion Agency (Apex-Brasil), will change its name to Brazilian Content from 6 March 2017, and will showcase the new brand at Rio Content Market.
The reason for the change is the new audiovisual market dynamics and the members’ profiles which is production of content in wide-ranging formats for several screens. “This is a worldwide trend. In times of digital content and the growth of the VOD market, mobile and games, the word TV does not cover the full scope of the operation of the companies in the project. Audiovisual production is multiplatform”, says Brazilian Content’s executive manager Rachel do Valle.
The export program has arranged the participation of delegations of Brazilian producers to international events such as MIPCOM (Cannes), NATPE and Kidscreen (both in the USA) for 12 years. Also, it follows the main discussions of the sector at the global market. It has also joined negotiations for the attainment of cooperation agreements of Brazil and governments such as United Kingdom, Israel among others.
BRAVI, the association in charge of carrying out Brazilian Content’s program, has also recently undergone a change in name to include other screens. Before ABPITV, it was renamed Brasil Audiovisual Independente (Brazil Independent Audiovisual), to reinforce its independent nature and not only TV screen.
BRAVI brings together independent audiovisual content producers for television and new media, and has over 600 members in 18 units of the federation, in all of Brazil’s five regions. Brazilian Content is the Brazil Independent Audiovisual (BRAVI) international program.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
