iWorld
BoxTV integrates mobile payments; introduces new subscription packs
NEW DELHI: BoxTV, Times Internet’s on-demand video service, has recently integrated mobile payments on its platform and introduced multiple subscription packs offering a range of plans from a super small three-day plan (weekend pack), seven day plan (week pack), 15 day pack (fortnight pack) all the way up to an yearly pack.
Data on viewership patterns indicates that a lot of online content consumption happens on weekends and BoxTV’s weekend pack makes it easy for people to watch premium content without paying for an entire month. The mobile subscription plans also enable people without credit cards to buy a subscription plan easily on BoxTV.
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BoxTV has integrated a seamless process for mobile payment for smaller duration packs of three, seven and 15 days, which allows users to pay directly from their mobile phones. The prices range from Rs 49 (for a three day pack) to Rs 99 (seven day pack) and Rs 150 (15 day pack). All a customer needs to do is to select the plan and input his or her mobile numbers on the BoxTV website. The user receives a one-time password which once submitted, activates the plan for the given duration. The process does not require any credit information to watch the premium content available on BoxTV at any time. The payment will be charged to the customer’s mobile bill or deducted from his balance.
For the long-term users, there are multiple plans available which range from Rs 199 for a monthly plan to a yearly plan priced at Rs 1499. For these plans, users will need to subscribe using their credit cards on BoxTV. This provides a lot more flexibility to select a plan which best caters to their individual requirements.
“The BoxTV team is constantly working towards increasing customer satisfaction and improving overall experience, be it by introducing newer features on an ongoing basis or provides product flexibility by incorporating flexible price packs. Since inception, we received several requests from our users to provide multiple plans and payment options and that is exactly what we have introduced. With the introduction of new subscription packs BoxTV service will cater to all segments of users looking for suitable service, which provides flexibility in terms of payment and a seamless movie watching experience. The mobile payments will allow users without credit cards to watch premium content on BoxTV thereby increasing our overall user-base,” said BoxTV business head Pandurang Nayak.
iWorld
Taylor Swift sued by Maren Wade over Showgirl trademark clash
Las Vegas performer claims hit album branding overshadows her long-held identity
MUMBAI: A high-profile trademark dispute is brewing in the entertainment world as Las Vegas performer Maren Wade has filed a lawsuit against global pop star Taylor Swift over the title of her latest album.
Filed on March 30 in the U.S. District Court for the Central District of California, the suit accuses Swift and UMG Recordings of trademark infringement, false designation and unfair competition. At the centre of the dispute is Swift’s chart-topping album The Life of a Showgirl, released in October 2025.
Wade argues that the album’s title and branding are confusingly similar to her long-established trademark Confessions of a Showgirl, which she has built since 2014. What began as a column in Las Vegas Weekly has since expanded into a touring stage show, podcast and book, with a federal trademark secured in 2015.
The complaint leans heavily on the concept of reverse confusion. Wade claims Swift’s global popularity has effectively drowned out her brand, leaving audiences to assume she is imitating the singer rather than the other way around. The lawsuit cites instances of fans using Wade’s trademarked phrase in connection with Swift’s album and search results increasingly pointing to Swift-related content.
A key element of the case involves the U.S. Patent and Trademark Office, which had already raised concerns. According to the filing, the office issued a partial refusal of Swift’s trademark application in late 2025, citing a likelihood of confusion due to shared phrasing and overlapping entertainment categories.
“They did not do so quietly,” the complaint notes, referring to the album’s rollout, which quickly extended into merchandise, labels and retail branding aimed at a similar audience.
Wade is seeking a permanent injunction to stop further use of the title, along with a share of profits, damages and legal costs. The stakes are high given the album’s commercial success, with over four million units sold in its first week in the United States alone.
Taylor Swift, known for her expansive intellectual property portfolio, operates through entities such as TAS Rights Management and Bravado, which manage her trademarks and global merchandising operations.
The outcome could hinge on whether the court sees the similarity as coincidence or confusion. For now, the case sets the stage for a legal showdown that may determine who truly owns the spotlight in the “showgirl” story.
