GECs
Bollywood actor Manoj Bajpai to pen column for bbchindi.com
MUMBAI: In Zinta’s footstep or so it seems. After roping in one of the leading ladies of Indian Cinema Preity Zinta to write a column for the English online site, the global news service has got Bollywood actor Manoj Bajpai on board to write for a weekly column exclusively for BBC Hindi service’s online site, bbchindi.com.
My experiments with the celluloid – Manoj Bajpai
Besides Manoj Bajpai, distinguished Pakistani journalist and commentator Ahmed Rashid, renowned economist Kaushik Basu and leading sports writer Rohit Brijnath will join Preity Zinta in writing for BBC News Online South Asia.
Bajpai, unlike the traditional Hindi film actors, isn’t associated with the glamour. With his interesting career graph, Bajpai is often labeled as the “thinking actor”. He is also known for his candid and informed views on issues related to cinema and society. Bajpai’s weekly column will tackle a variety of subjects – but primarily cinema, says a company release.
Say Bajpai, “It is a great pleasure to be associated with the BBC which has been part of our family life since my childhood. My father and uncle used to spend their evenings listening to BBC Hindi radio, and now I’ll be writing for it, not only as an actor but also as a person, talking about my feelings and my struggle. I am looking forward to it, it will be a great fun.”
According to the release, bbchindi.com gets around one million page impressions every month, and the figure is growing.
“Manoj Bajpai’s comments already published on bbchindi.com have proven very popular with visitors to the site, many of them Indian expatriates who follow Bollywood keenly. Our audiences will be pleased to know that more celebrities from different fields will be writing exclusive columns for us in the future,” says bbchindi.com editor Salma Zaidi.
While Bajpai’s column will focus on Cinema, Rashid’s column will be focus on political and security issues in Afghanistan and Pakistan. Kaushik Basu’ s columns, who is a professor of Internanional Studies and Economics at Cornell University in the United States, will focus on economic issues.
Known for his breezy writing style and frank views, the sports writer Rohit Brijnath will be writing on sports and sporting personalities in the subcontinent.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
