Broadband
Bloomberg TV hops on to HK’s Now Broadband TV service
MUMBAI: Bloomberg Television, the 24-hour business and financial news network, has been added to Now Broadband TV, the pay-TV service from Hong Kong’s PCCW.
Bloomberg Television is accessible around the clock to now’s rapidly expanding customer base on Channel 21 in Hong Kong.
“The availability of Bloomberg Television on Now Broadband TV reflects the growing demand in Asia for high-quality, real-time business news,” said Bloomberg Television’s Ken Kohn. “Through alliances with premier global media companies, we are broadening our distribution, reaching a wider audience and solidifying Bloomberg’s position as the leading provider of global news and data,” he added.
Bloomberg Television is Asia’s primary resource for information among decision makers in the business, financial and investor communities across Asia. With the addition of Bloomberg Television, now Broadband TV viewers will have access to Bloomberg LIVE!, Hong Kong’s most popular international news program, which covers business news and market movements from Europe and the US with an Asian perspective – giving viewers an exclusive preview of the day ahead.
Featuring live reports from around the globe and locally in Tokyo, Bangkok, Sydney, Singapore, Seoul, Taipei, Shanghai, Beijing and Hong Kong, Bloomberg Television delivers serious business news and access to CEOs, business analysts and industry experts for insight into news that shapes the markets. While other news channels are only available through individual subscriptions, Bloomberg Television is available to all 400,000 Now customers.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
