News Broadcasting
Bloomberg Television expands presence in Taiwan
TAIWAN: Bloomberg Television is set to boost distribution in Taiwan through a partnership with the ERA Group to provide regional and international finance news, information and analysis to the Group’s 24-hour cable TV news channel, ERAnews.
The agreement gives Bloomberg Television access to Taiwan’s 5.2 million cable households, in the key morning financial news slot of 6am to 8am (Taiwan time), seven days a week. During weekday mornings, ERAnews will broadcast Bloomberg Television’s market-moving Bloomberg International and Moneycast Asia programmes. A strong line-up of international weekend money programmes will ensure weekend viewers get their finance fix.
Bloomberg Television will also be streamed over ERA Group’s Taiwanese broadband service, IDTV, which is a joint venture with Pacific Century Cyberworks Limited (PCCW).
In addition to the programming partnership, ERAnews will be using Bloomberg’s news and data within its own programmes to keep viewers on top of the latest global financial market developments.
Bloomberg Television’s Asia-Pacific distribution manager, Bill McHugh said, “Our agreement with ERAnews and the rapid growth we have experienced throughout the Asia-Pacific region is testament to the importance audiences are placing on receiving up-to-date and in-depth global business news reports. The morning time-slot is a key tune-in time for Asia’s finance professionals as it enables them to catch up with the close of the US markets and provides the information they need to prepare for the business day ahead.”
The ERA agreement comes on the back of Bloomberg Television’s announcement last month that it had been awarded one of only two licence applications this year to broadcast on the Chinese government-run direct-to-home satellite TV platform.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
