Hindi
Bleeding Pak theatres may become ‘Raees’ again
MUMBAI: Four months after Pakistan stopped screening Hindi films in its cinemas responding to Bollywood’s unofficial ban on Pakistani artistes following the Uri attack, Pakistan is again attempting to allow screening as theatre-owners are bleeding financially.
PEMRA (Pakistan Electronic Media Regulatory Authority) had then banned Indian TV channels and entertainment programmes and cinema hall owners decided not to screen Bollywood films, the Times of India reported.
Pakistan’s prime minister Nawaz Sharif has constituted a panel to consider a request by distributors and theatre-owners to resume the import of Bollywood films. Distributors are hoping to get the permission before SRK’s ‘Raees’ releases on 25 January.
The Sharif committee is headed by minister of state for information Maryum Aurangzeb and includes the secretary of commerce, advisor to the PM on national history and literary heritage and a representative of ISI.
Films from India are in the list of items banned in Pakistan. But, the commerce ministry, under the import policy order, had issued NOCs (no-objection certificates) at per information ministry request thus allowing the import of 2-3 Indian films each month.
Sources told the Hindu that business in cinema halls in Pakistan was down after the unofficial ban on Indian movies and revenues had fallen up to 75 per cent in some theatres. Around 50 per cent of workers in halls lost their jobs. Bollywood films are also widely available through pirated DVDs in Pakistan.
Atrium Cinema owner in Karachi Nadeem Mandviwalla had earlier said that 70 per cent of their business comes from Bollywood and Hollywood. He said that they could only survive a temporary suspension, and not a continued one.
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Hindi
Hansa Entertainment launched to produce across OTT, TV and film
New venture from R K Swamy Hansa Group eyes multi-language stories for digital-first audiences.
MUMBAI: Hansa Entertainment has just stepped into the spotlight because when a legacy media house decides to script its next act, even the credits get excited. Hansa Entertainment Private Limited has been incorporated to develop and produce original programming across digital, television, OTT platforms and theatrical features. The company will create short-running series, long-running series and original films for OTT, alongside standout theatrical ventures. It will also launch a podcast platform called Hansa Spotlight and produce content for the fast-growing vertical drama format. Stories are initially planned in Hindi, Tamil, Telugu, Malayalam, Bengali and Kannada.
The venture is founded by Sruti Swamy and Siddharth Swamy, drawing on the rich legacy of Hansa Vision and the broader R K Swamy Hansa Group. Sruti brings creative expertise with a master’s in architecture, interiors and design from Milan and a postgraduate degree in business management from the Indian School of Business. Siddharth contributes a data-driven perspective, having studied data science at Imperial College London.
Sujatha Narayanan has been appointed CEO of Hansa Entertainment. With over two decades of experience in creative content curation and production across film and OTT, she is also a well-known film columnist and media entrepreneur.
R K Swamy Hansa Group executive chairman Srinivasan Swamy said, “The launch of Hansa Entertainment marks an exciting new chapter. The new entity is the brainchild of the next generation and will be independently managed by Sruti Swamy, who is the Director and the newly appointed CEO.”
Hansa Entertainment director Sruti Swamy added, “I am very optimistic about the future of Hansa Entertainment, given the content explosion and the opportunities offered by new technologies for production.”
Hansa Entertainment director Siddharth Swamy noted, “The idea is to grow a contemporary production house that creates compelling stories for today’s multi-platform audiences while drawing inspiration from the rich storytelling traditions that audiences have appreciated over the years.”
Hansa Entertainment CEO Sujatha Narayanan said, “Hansa Entertainment will evolve as a story-first, IP-driven entity. We have already put together a smart team of interesting and dynamic creators who will helm our vertical dramas, shows and films.”
In the ever-evolving world of Indian entertainment, where stories now travel faster than the scripts that birth them, Hansa Entertainment is stepping onto the stage with fresh ink and big ambitions proving that even the best legacies know when it’s time for a compelling sequel.
