Applications
Blaupunkt launches Velocity and Blue Magic sound range
MUMBAI: Blaupunkt one of the leaders in car infotainment and sound, launched their range of high performance sound – Blue Magic and Velocity.
The company claims that Velocity is the new reference for sound and redefines the limits of what is possible. Oversized magnets, optimal basket geometry, hard-wearing surrounds and quality cone & tweeter materials, is deemed to provide rich sound reproduction for any music type.
The Velocity brand from Blaupunkt was first introduced in 1997. With this new launch, the Velocity range is back, setting a new standard in car hi-fi systems
The new Velocity range uses breakthrough digital sound technology, innovative materials, smarter design and coordination of individual components – all make velocity a good live sound reproduction.
The company claims that Blue Magic provides rich and smoothsound, that will be entertaining with a high-end listening experience filled with optimal clarity and rich bass beats. These speakers are specially designed with attention to details and high quality injected PP membranes. The surface structure and innovative cone colours, together with its attractive rubber ring to cover the magnets, and stylish 6-head screws, give the Blue Magic products a modern, premium look and feel across the entire product line.
Commenting on the launch, Blaupunkt India director Pankaj Jagwani said, “With four times more power, the velocity car audio range promises to change the sound experience in India, whereas the Blue Magic Series are meant to give you high power, deep bass, and great peak power handling.We are confident that both these products will be well received by the auto industry in India.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
