iWorld
Billions still offline despite mobile internet surge: GSMA
LONDON: The world is more connected than ever, yet the digital divide stubbornly persists. According to the GSMA’s State of Mobile Internet Connectivity 2025 report, some 4.7 billion people – 58 per cent of the global population – now use mobile internet on their own device, with another 710 million (9 per cent) getting online via shared phones. The leap in 2024, when 200 million joined the ranks of mobile internet users, was the fastest growth since 2021.
Still, that leaves 3.4 bIllion people offline. Just 4 per cent of the global population, around 300 million individuals, live in areas with no mobile coverage – the “coverage gap”. Far more troubling is the “usage gap”: 3.1 billion people, or 38 per cent of humanity, live under a signal but remain disconnected. The problem is not technology but barriers like high handset costs, poor digital literacy, low awareness of the internet’s uses, and patchy electricity supply.
The divide is starkest in low- and middle-income countries (LMICs), which account for 93 per cent of the unconnected. In these regions, adults in rural areas are 25 per cent less likely to be online than their urban counterparts, while women are 14 per cent less likely than men to use mobile internet. Sub-Saharan Africa lags furthest behind, with only one in four people online and a coverage gap of 10 per cent.
Affordability remains the single biggest brake. Entry-level internet-enabled handsets cost 16 per cent of monthly income in LMICs and nearly half the earnings of the poorest quintile. , GSMA director general Vivek Badrinath argues that a $30 handset could transform access for up to 1.6 billion people. To that end, the GSMA last year launched a Handset Affordability Coalition with backing from operators, device-makers, multilateral lenders and development agencies.
Connectivity infrastructure, meanwhile, has reached maturity in many markets. 4G networks now cover 93 per cent of the world’s population and 5G more than half, though 4G rollout is slowing as investment shifts to 5G. The real obstacle is adoption: most of the offline live within coverage zones but either lack a device or the ability to use it effectively. Two-thirds of the usage gap stems from people without a handset at all.
Even among those connected, “meaningful use” remains elusive. Many people restrict their mobile internet activity to a narrow band of services such as messaging or social media, barely scratching the surface of what digital access can offer in healthcare, education, commerce or banking.
The economic stakes are high. Closing the usage gap, the GSMA estimates, could unlock $3.5trn in additional global GDP by 2030. But that will require not only affordable handsets and cheaper data, but also policy action to address gender disparities, build digital skills, improve electricity access, and generate locally relevant content.
“Although the digital divide has been on the agenda for over a decade, the time has come for meaningful progress,” Badrinath said. “Infrastructure is no longer the main barrier. The challenge now is ensuring billions more can actually use it.”
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
