Applications
BigFlix records 1 mn registered users
Mumbai: BigFlix, a movie-on-demand service that caters to movie buffs across the world, has recorded 1 million registered users.
According to the company, with the recent addition of diverse catalogues and an upgraded user interface, BigFlix has been the preferred personal blockbuster theatre among film enthusiasts. “With consumers across the world watching films on-the-go at anytime, anywhere, the BigFlix app, which is available across platforms, has revolutionised the movie watching culture.”
To celebrate the milestone achieved, BigFlix has announced a special celebratory offer for all its existing subscribers who have been a part of the journey of BigFlix since the very beginning. As a part of the offer, subscriptions worth Rs 1 million are to be gifted to certain invaluable customers who have been a part of the journey.
BigFlix business head Shreyash Sigtia said, “This is indeed a milestone for BigFlix. We have come a long way from where we first began, and every single user who has joined us in the journey has made it possible for BigFlix to grow. It has been an honour for us to serve 1 million registered users so far by means of constantly introducing interesting movie catalogues in a number of languages and by consistently improvising on the user interface and customer service. With this success, our endeavour is to continue providing high quality, ad-free films across languages and genres to consumers across the world on PC, tablets and mobile.”
Commenting further on the celebratory subscription offer he added, “The success of our service is attributed to the users of BigFlix. The subscription offer is a small token of appreciation from our side to the users who have been an integral part of the BigFlix journey.”
The celebratory subscription offer is being conveyed to the customers by means of personalised mailers. The offer is valid throughout the month of May 2013.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
