Applications
BIGFLIX launches BIGFLIX HD app for iOS users
MUMBAI: BIGFLIX, India‘s first video-on-demand service launches BIGFLIX HD app for users across the world who can now enjoy watching movies in high definition on their apple devices i.e iPhone, iPad, iPod Touch, laptop and desktop.
BIGFLIX HD is the advanced and upgraded version of its predecessor. With the iOS app of BIGFLIX being amongst the top grossing entertainment app on iTunes, BIGFLIX HD will continue to allow users to stream over 2000 titles, this time in high definition.
Featuring HD quality content, the iOS app – BIGFLIX HD – offers viewers a seamless viewing experience that is available across multiple devices i.e. Apple users subscribing through iTunes can avail the services across all their Apple devices.
This means that you can watch a part of a movie on your iPad at home and then proceed to continue watching it (from where you left off) on your iPhone on your way.
BIGFLIX boasts of the largest library of HD quality movies which includes both timeless classics and new releases across Indian languages like Hindi, Tamil, Telugu, Malayalam, Bengali, Punjabi, etc.
The company is also the first to start the trend of releasing select new movies within 14 days of their theatrical launch. The thrill of watching an adventure film or enjoying the effects of animated films can now be experienced with the BIGFLIX HD app for iOS.
Speaking on the upgraded version BIGFLIX business head Shreyash Sigtia said, “The BIGFLIX app for iOS has been designed to offer a user friendly experience featuring high-quality movie content, which makes it easy for users to find their favorite movies as well as discover new launches on the platform. The app has been amongst the top grossing entertainment app on iTunes, hence, we decided to upgrade BIGFLIX HD and offer a high quality entertainment experience to our Apple users.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
