Applications
Bigflix.com pockets Viacom18’s film catalogue
MUMBAI: Over the top service provider Reliance Entertainment Digital’s BigFlix announced today that it has added to its catalogue of films for viewing online. The move on demand service said it has acquired internet rights to stream 55 films from Viacom18 Motion Pictures through Indiacast Media Distribution (a TV18 and Viacom18 JV).
“Our new acquisitions include some of Viacom18 Motion Pictures top grossing releases like Jab We Met, Singh Is King and Golmaal3 ,and some which are scheduled to be released in the next 12-15 months,” says BigFlix Business Head Shreyash Sigtia.
BigFlix has a catalogue of around 2000 titles in which Bollywood comprises of 600 titles while there are around 200 Hollywood titles. The remaining 1200 movies are regional with Tamil, Telugu and Malayalam having the major numbers. Sigtia refused to comment on latest consumption statistics on Bigflix.com. But according to its website, it has 20,000 plus active subscribers, and more than a million visitors have been served so far. According to Alexa.com users are spending an average of about 3 minutes on Bigflix.com daily.
BigFlix allows users to watch unlimited movies online for Rs 249 per month. The user can watch 10 minutes of a movie free of cost, after which a subscription has to be purchased.
Talking about how the deal will help BigFlix Sigtia said, “It will help us in bringing fresh titles like Oh My God, Special 26, Aiyaa and Inkaar and also movies that have higher repeat value therefore helping in increasing consumption. We expect our subscriber base to double with this acquisition.”
BigFlix aims to have a secured screening, and claims that the content is protected on DRM. “Users can’t rip of any movie from the site and this helps us monetise more effectively,” Sigtia added.
IndiaCast group chief executive officer Anuj Gandhi said, “There is a growing base of movie viewership on digital as more and more people are tuning in to watch films online. This association between IndiaCast and BigFlix acts as a value addition for both parties. In Bigflix, we have found the right partner that not only has a huge base of film enthusiasts but also operates in a secured, controlled and authorized environment.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
