GECs
Big Magic launches weekend property ‘Shahi Shanivaar’
MUMBAI: Big Magic, the flagship Hindi general entertainment channel from Reliance Broadcast Network brings another new offering in its bouquet of shows.
Riding on the immense popularity of ‘Har Mushkil Ka Hal Akbar Birbal’, the channel is extending the show now on weekends with a one hour new episode every Saturday at 9 pm.
Titled ‘Shahi Shanivaar’, the latest weekend property stands on the backdrop of magnificent look and historical stories and aims to retain its audience attention even on weekends.
Commenting on announcement of Shahi Shanivaar, Reliance Broadcast Network COO Lavneesh Gupta said, “We are delighted to announce a weekend property called ‘Shahi Shanivaar’ on the popular show ‘Har Mushkil Ka Hal Akbar Birbal’ that keeps up the historical comedy quotient on Saturdays too.”
“The one hour shows will have new and interesting plots backed by historical research on the backdrop of royal splendour and special appearances by celebrities. We have maintained the same timing of 9pm so that from Monday to Saturday our audience’s experience the show same time thus offering greater value and consistency for marketers,” he added.
Beginning on 1 November 2014, popular artist and celebrity Chetan Hansraj will be a part of a major conspiracy plot in the show, which will be followed by an episode on ‘Vishkanya’ on 18 November and a ‘Maha-episode’ on 15 November. Each of these episodes will also be integrating local festivals of the Hindi heartland that characterises India and is backed by strong local research and insight.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
